Digital Design
USA TODAY’s Women of the Century
A company-wide digital project done during my time as senior designer/page editor through Gannett’s Design Center in January through August 2020.
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Role
Collaborated with digital design director and fellow designers to illustrate and design digital pages for USA TODAY’s Women of the Century project.
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Timeframe
Designed January through March 2020. Paused due to the pandemic and completed and published in August 2020.
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Tools
Adobe InDesign, Photoshop, Illustrator and Acrobat. Microsoft Teams, Excel, and Outlook. Trello and Zoom.
Content
Process
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Plan
Met with digital design director and fellow designers via Zoom to brainstorm creative direction and facilitate style guide.
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Illustrate
Work in Photoshop to illustrate and stylize photographs for Women of the Century, creating cohesive feel for all aspects of the project.
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Iterate
Collaborate with stakeholders to iterate changes to photo illustrations as needed.
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Design
Work in In-Depth editor to place illustrations and design web page layout for multiple stories.
Outcomes
See the home page of the project here
This project earned over 2.2 million views in the first 2 months after publication. The project prompted the now annual Women of the Year list from USA TODAY.
Credit: Top mockup woman photo created by freepik - www.freepik.com.